I recently partnered with Melin, a premium hat company known for its focus on performance, quality, and elevated lifestyle design. The project centered around a limited-release hat, created with the specific purpose of supporting Maui wildfire victims, with a portion of profits going directly to relief efforts.

Our goal was to create a lifestyle campaign that felt authentic to the island—rooted in its people, culture, and raw beauty. We shot on location across Maui with some of the island’s most respected surf and skate professionals, capturing a blend of movement, grit, and emotion that told a deeper story than just a product. Every frame was designed to reflect the spirit of resilience and community, while also staying aligned with Melin’s brand identity—clean, bold, and purposeful.

The result was a versatile collection of content that could be used across digital platforms, social media, and brand storytelling, while also honoring the cause it was built to support. It was more than just a shoot—it was a way to give back through powerful, meaningful visuals.